Advocate vs Advantage
A detailed comparison of Advocate and Advantage for dogs. Which is the better choice? We compare ingredients, dosing, price, and side effects.
Advocate
Monthly spot-on containing imidacloprid + moxidectin. Covers fleas, lungworm, roundworm, hookworm, whipworm, and ear mites.
Advantage
Monthly spot-on containing imidacloprid only. Covers fleas and flea larvae. No worm or tick coverage.
Save on Advocate or Advantage at a UK pharmacy
UK registered pharmacies dispense the same prescription medications as your vet, often for less. Ask your vet for a written prescription, then fill it online.
Affiliate links to The Pharm Pet Co., a UK registered veterinary pharmacy. We may earn a small commission, at no extra cost to you. Always follow your vet's guidance on medication choice and dosing.
Side-by-Side Comparison
| Feature | Advocate | Advantage |
|---|---|---|
| Active Ingredient | Imidacloprid + Moxidectin | Imidacloprid |
| Form | Spot-on pipette | Spot-on pipette |
| Frequency | Monthly | Monthly |
| Species | Dogs | Dogs |
| Price Range | £8–£16/month | £4–£8/month |
Key Differences
Worm coverage
Advocate covers multiple worms including lungworm; Advantage has zero worm activity.
Shared ingredient
Both contain imidacloprid for flea control. Advocate adds moxidectin for worms.
Prescription
Advocate is POM-V; Advantage is NFA-VPS (no prescription needed).
True cost
Advantage is cheaper but you need a separate wormer — total cost may be similar to Advocate.
Simplicity
Advocate is one product for fleas + worms; Advantage needs combining with a separate wormer.
Pros & Cons
Advocate
Pros
- Covers fleas AND worms — no separate wormer needed
- Lungworm prevention included
- Ear mite treatment
- Broad parasite spectrum
Cons
- Prescription only
- More expensive than Advantage
- No tick coverage
- No tapeworm coverage
Advantage
Pros
- Available without prescription
- Very affordable
- Kills fleas on contact
- Simple flea-only treatment
Cons
- Flea only — no worm coverage at all
- No tick protection
- Need separate worming products
- No lungworm protection
Compare Prices & Save
Both Advocate and Advantage may be cheaper from a licensed online retailer than from your vet. Ask for a written prescription and compare prices.
Important: This comparison is for informational purposes only and is not veterinary advice. Always consult your vet before starting, stopping, or switching your pet's medication. Prices shown are typical UK ranges and may vary by product size, weight band, and retailer.
Alternative options to consider
Retailers we earn a commission from. It costs you nothing and never changes what we show.
VetBox Flea & Worm Protection for Dogs
Vet-founded monthly parasite subscription. Flea, tick and worm protection delivered to your door. Founded by Dr Will Woodley, protecting 30,000+ pets.
Pet Wormers at Pharmacy2U
Drontal, Milbemax and own-brand wormers dispensed by the UK's largest online pharmacy.
Flea & Tick Treatments for Dogs
Vet-strength flea and tick treatments at pharmacy prices. Frontline, Advocate, Bravecto, Nexgard and more.
We may earn a small commission if you purchase through these links, at no extra cost to you.